In the beginning, communication only happened through writing and meeting. However, technology has evolved, and it has changed the concept. People both in the workplace and at home need to put in their efforts and understand how they want to share information with others. This is when communication strategies begin to work.
What is the definition of communication strategy?
Talking about communication strategy is basically a system of planning on how to impart information. A communication strategy is the selection of the most suitable objectives of communication and recognising a brand and acknowledging its strategy.
A communication strategy must be interconnected with the company and should be considered a serious matter. Employees of a company must be committed to the company’s strategy.
Before you learn about the types of communication strategies, let’s take a look at what is effective communication?
Types of Communication Strategies
In the corporate world, there are several types of strategies that you will learn. These strategies can help you to communicate with colleagues and clients properly.
Below are the common strategies of communication.
Strategy for Verbal Communication
Effective communication can change a situation from a good to a great one.
The best way for effective communication is to listen, reflect and apply. You need to listen and be present and not distracted; reflect on the information instead of immediately reacting. Next, apply the information by considering how it affects your situation.
Strategies for Verbal Communication :
Now comes body language, which is very important. Studies show that almost 93% of our communication is non-verbal, meaning actions speak volumes more than words. To avoid presenting a negative impression, you can keep your shoulders back and avoid crossing your arms as it shows you are defensive. It is best to keep a neutral facial expression to avoid showing you are upset or condescending.
Non-Verbal Communication Strategy
Now comes the most ignored strategy, which most people take quite casually. Non-verbal communication is effective, and it sends out messages in many ways.
You have to identify ways to improve how you can connect with others and strengthen your brand by considering ways to implement non-verbal strategies.
You might not easily recognise it, but most of your communication is conducted through your body language. So be careful how you present yourself in front of a speaker or a person giving a presentation. You have to provide a positive impression instead of making them feel less impressed.
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Non-Verbal Communication Strategies:
- You need to maintain a firm handshake and allow the senior person to initiate the handshake and do not apply pressure when you shake hands.
- Now say thank you as frequently as possible in both written and verbal communication. In the workplace, people appreciate this kind of behaviour.
- Another way for effective communication is to include humour to avoid or ease up complex situations.
- You must respect everyone and treat everyone equally, irrespective of their rank, title, or job profile. Try to add value to their day. When people see you are making efforts, then they understand you.
- Do not always jump into work mode and forget about your colleagues or host at an event.
The above-mentioned points can help you with effective communication strategies.
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