If you want to know how to create a blog that’s successful, you’ve come to the right place. Also read this interesting article: How Tall Shaq
Personalize your blog and make it stand out.
If you use a username instead of your real name, people won’t be able to connect with you. They will think it’s just another blog and not realize that it’s actually run by someone who is passionate about the topic.
Make sure your photos are professional-looking and relevant to the blog theme. There’s no point posting an unflattering photo of yourself or an uninteresting product shot if that isn’t what people associate with your brand!
Get creative with headers! You can make them famous quotes from movies or books related to themes found in the post itself; or if there isn’t any particular theme (or if the theme is broad), go for something simple yet memorable like making one up yourself: “This is going down in history,” could be a good example here since we’re talking about history blogs…or maybe even just try something along these lines:
Create an engaging voice and tone for your blog.
Your blog should be more than just a collection of posts. It’s an extension of your brand, so it’s important that you create an engaging voice and tone for it. Be consistent in the way you write, think about the words you use, and consider how people will perceive them when they come across your blog post on social media or in their inboxes. You want to create a reliable experience for readers who are used to seeing content from your website or blog; this means using the same voice in all of these places—and any additional channels where you publish content!
Offer a unique perspective and personality to your readers.
Your blog should reflect who you are and what you care about. Don’t lose sight of your strengths and interests when trying to be everything for everyone. Instead, hone in on the things that make you unique, then write about those things with confidence.
Your blog should also show your readers that you are a good communicator:
Write clearly and concisely
Use an active voice (not passive)
Use simple sentences (the shorter the better)
Use your blogging platform to build credibility and trust with your audience.
In order to make the most of your blog, you need to select a platform that has a good reputation, is secure and easy-to-use. Here are some considerations when choosing a blogging platform:
Reputation. It’s important for your blog to be hosted on a reputable platform. The more trustworthy it is, the more likely people will trust whatever you say on it (and share what you write).
Security. Your blog should be hosted securely so that nothing can happen on your site without your knowledge or control.
Support team. Does the company have 24/7 customer service? If not, you could find yourself stuck if there’s an issue with your website at 2 AM (or any other hour).
Analytics package included in price of hosting plan? Finding out how many people visit my site was one of my favorite features!
Write content that helps the reader solve a problem or reach a goal.
The tone that you write in is important. Write content that helps the reader solve a problem or reach a goal. If your goal is to communicate with other people about an experience, make sure that it’s relevant to your audience, and don’t be afraid to be funny when appropriate.
Keep the writing lively, and avoid boring the reader.
You want to keep the reader engaged and interested, so use active voice: “Jack and Jill went up the hill” is more interesting than “The hill was climbed by Jack and Jill.
Use simple language: avoid big words, jargon or industry-specific terms that might alienate your audience.
Keep sentences short, paragraphs shorter still and lists even shorter still (like bullet points). This will help your readers navigate through your content quickly and easily!
If you have a really long post with lots of sections, consider creating an outline for each section as well as for the overall piece so that you don’t lose track during the writing process.
Share stories that keep people engaged in your personal brand.
It’s important to share stories that keep people engaged in your personal brand. While it may be easy to think of yourself as just a business owner or employee, you’re also someone with a personality and interests outside of work. Sharing stories that are relevant to your audience helps them see the bigger picture: why they should care about you beyond whatever professional title or role you have at the company (and even then, what makes those roles important).
